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Evaluation of Child Profile Health Promotion Materials

Child Profile regularly evaluates its health promotion materials. Evaluation helps to make sure the materials meet Child Profile goals to provide parents with relevant, accurate, useful, and up-to-date child health information. Evaluation also informs policy decisions and helps create and revise materials.

Five parent satisfaction surveys have been done so far:

One qualitative evaluation of the materials with health care providers has been done so far:

Survey Results Over Time

Over time, survey respondents consistently report high readership of the materials. They have found the information useful and report increased knowledge and behavior changes after reading the materials.

  • Usefulness: Previous surveys reported on comprehension (96% to 98% said the materials were easy to understand) and overall usefulness of the materials (80%). Most respondents who previously got the materials for another child in their household still found the information useful (76% to 89%).
  • Reminders: The surveys show that the various types of Child Profile information (letters, brochures, charts, etc.) are good reminders for parents. About 60 percent of all survey respondents over the last 10 years said the letters remind them to take their child in for immunization and well-child visits. Between the 1999 and 2002 surveys, 68 percent to 80 percent said the materials answered questions about parenting.
  • Behavior Changes: Parents are asked if they intend to change their behavior based on the information in the Child Profile mailings. In 2002, 41 percent of parents getting the Introductory packet survey said they would change their behavior; 33 percent of parents getting the half-year mailing survey said they had changed their behavior.
  • Increased Interest in New Focus Areas: Interest in both mailings for kids older than six years and electronic dissemination of the materials is steady or has increased over time. In 2005, about 22 percent of respondents said they were interested in getting the materials by e-mail. The percentage jumped to 36 percent in the 6-year mailings (this question was asked differently).

2007 Phone Survey

In 2007, Child Profile did a phone survey of low-income families about their satisfaction with and use of the health promotion mailings. Low-income families were targeted because respondents to mailed surveys are usually older, more educated, and have higher incomes.

Respondents to the phone survey were satisfied with the mailings. They:

  • Recognize, read, and understand the mailings.
  • Find the information in the mailings useful.
  • Get new information from the mailings and use them to answer parenting questions.
  • Report health care providers as their main source of health and development information.

For more information about past and future surveys, contact Pamela Walker at 360-236-3556.

 

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Documents posted in PDF version on the Department of Health Web site will be made available on request to users who are unable to download or view them. For persons with disabilities, PDF documents will be made available on request in other formats. To submit a request, e-mail ImmuneMaterials@doh.wa.gov.