2004 Tobacco Cessation Media Campaign
"Keep Trying"
The objective of this campaign was to move smokers
through the stages of change, and driving them to call the quit line or
visit the Web site. Quitting is a process, not an event. A failed
attempt equates to success because it is one step closer to quitting.
Don’t give up. It is directed at ages 18+. The ads ran from January thru
December 2004.
Images of some of the ads are downloadable from this page for use by
Department of Health tobacco prevention contractors. The text or
images in the ads may not be altered. For information about the
availability of other ads for print or broadcast, contact the Tobacco
Prevention and Control Program at 360-236-3730.
*These are zipped files which will need to be unzipped before you can view
them. If you don't have a unzip program you can download one here -
PKWare
View Current Cessation Media Campaign
Television Ads
Free
QuickTime Viewer
*View TV Ad: "Bull Rider"
Download Options: Click to download -
http |
ftp
(QuickTime movie 1,793 KB)
*View TV Ad: "Skydiver"
Download Options: Click to download -
http |
ftp
(QuickTime movie 1,781 KB)
Radio Ads
*Listen to Radio Ad: "Wheels"
Download Options: Click to download -
http |
ftp
(MP3 944 KB)
*Listen to Radio Ad: "French Lessons"
Download Options: Click to download -
http |
ftp
(MP3 869 KB)
Print Materials
To download a JPEG of an ad, click on the link next to the ad you want.
When the image comes up, Click on it and choose "save picture as," then
save the document to your computer. This image may not be suitable
for all applications. The text or images in the ads may not be
altered.
"Quitting Takes Practice" poster
Download high quality JPEG
(150 KB)
"If At First You Don't Succeed" poster
Download high quality JPEG
(1,278 KB)
"Keep Trying" mints
Download high quality JPEG
(163 KB)
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