Why promote your drinking water?  

How do your customers feel about the water you provide? Do they buy bottled water to drink because they believe it’s “purer” or “fresher” or “just tastes better”? Do they use expensive home filtration systems to catch contaminants that don’t exist, or exist only in trace quantities that are not harmful?  

Many people trust bottled water more than tap: 

In a 2007 telephone survey of 1,606 Washington residents, more than half said they trust bottled water more than tap. For young people (under age 35), fully 61 percent said they trust bottled water more.

Yet tap water is arguably more highly regulated and controlled than bottled water. And, in blind taste tests, municipal tap water often meets or even beats bottled water. 

Why this lack of trust is a problem for utilities:

The lack of trust in tap water creates a downward spiral: When ratepayers don’t trust tap water, chances are they will be less inclined to pay for infrastructure improvements and necessary rate increases. This affects a utility’s bottom line and, ultimately, its ability to provide safe and reliable drinking water over time.

 

Tap into Goodness: Drink in the Goodness of Pure Washington Water